How a Local Plumber Turned a Small Backyard Party With His Friends to a 10,000 Capacity Festival
Ever dreamed of transforming a backyard bash into a massive 10,000-person festival?
How does resilience, creative marketing, and community engagement make it possible?
Discover the secrets behind scaling successful events with Corey Topp.
Here's a conversation with Corey Topp, my podcast guest this week on That One Time with Adam Metwally.
Corey is a seasoned event promoter and marketer with over a decade of experience in the music and events industry. As the founder of the renowned Reminisce festival, Corey transformed a simple backyard gathering into a large-scale event attracting 10,000 attendees.
His dedication to community engagement and social causes, such as supporting the Australian Alzheimer's Research Foundation, sets him apart in the industry. Corey's expertise lies in blending creative marketing strategies with a resilient mindset, enabling him to navigate the challenges of event promotion and scaling successfully.
Below are some of the key concepts we explored in the episode:
• Scale Your Events: Learn how to expand your events from intimate gatherings to large-scale festivals without losing the core essence.
• Resilience & Mindset: Discover the importance of resilience and a positive mindset in overcoming business challenges and personal setbacks.
• Effective Marketing Strategies: Gain actionable strategies for event marketing, including building authentic social proof and balancing creativity with analytics.
Timestamps:
2:45 Core Values and Giving Back
6:09 Resilience and Personal Growth
9:06 The Journey of Reminisce
11:46 Scaling the Event
15:08 The Art and Science of Event Marketing
18:02 Building Social Proof
21:11 The Hustle of Event Promotion
24:01 Navigating Rejection and Resilience
26:52 Mindfulness and Mental Health
29:50 Sober Living in a Party Industry
46:10 Supporting the Podcast
47:08 Challenges in Scaling Events
53:14 The Importance of Co-Founders
56:01 Maintaining Co-Founder Relationships
1:01:12 Pinch Me Moments and Resilience
1:10:38 Mindset and Perspective
1:21:30 Lessons Learned and Future Aspirations
It’s up on YouTube, Spotify, X and everywhere else.
YouTube
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